Brand Story
Up-fuse is a fully-fledged Cairo-based cult brand and social enterprise created in celebration of You and this beautiful planet — Earth.
In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed plastic and other waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes the Egyptian handcrafts became very appealing.
In 2015, Lama joined as a partner. The three girls changed that abstract idea and it manifested into an environmentally and socially conscious brand which applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsh conditions.
In 2021, we’ve expanded our up-cycling process and product range, adding plastic bottles and tires to create new and interesting fashion pieces and footwear.
Our Ethos:
At the heart of Up-Fuse is our commitment to sustainability, craftsmanship, and social responsibility. We are dedicated to creating products that are not only environmentally friendly but also stylish, functional, and long-lasting. Each item in our collection is thoughtfully designed and meticulously crafted to meet the highest standards of quality and aesthetic appeal.
We also prioritize the well-being of the communities we work with. Our products are handmade by local artisans, providing them with fair wages and empowering them with sustainable skills. We believe in fostering a collaborative and inclusive environment where creativity and innovation flourish.
Our Impact:
Through our efforts, we aim to inspire a shift in consumer behavior and promote conscious consumption. By choosing Up-Fuse, you become a part of our movement towards a more sustainable future. Together, we can reduce waste, conserve resources, and create a positive impact on the environment.
Join us on this journey of style and sustainability. Explore our collection of upcycled bags, accessories, and lifestyle products, and discover how fashion can be a force for good. Together, let's reimagine the way we live, dress, and make a difference.
Welcome to Up-Fuse. Together, we can change the world, one upcycled product at a time.
In 2013 Up-fuse started with Yara and Rania’s passion for material exploration and a need to reuse the disposed plastic and other waste in Egypt. The duo realized the capacity to go beyond making an environmental impact and the idea of designing and producing a local product that revolutionizes the Egyptian handcrafts became very appealing.
In 2015, Lama joined as a partner. The three girls changed that abstract idea and it manifested into an environmentally and socially conscious brand which applies a slow-fashion model, reducing waste through ethical production and supporting local artisans and women who endure harsh conditions.
In 2021, we’ve expanded our up-cycling process and product range, adding plastic bottles and tires to create new and interesting fashion pieces and footwear.
Our Ethos:
At the heart of Up-Fuse is our commitment to sustainability, craftsmanship, and social responsibility. We are dedicated to creating products that are not only environmentally friendly but also stylish, functional, and long-lasting. Each item in our collection is thoughtfully designed and meticulously crafted to meet the highest standards of quality and aesthetic appeal.
We also prioritize the well-being of the communities we work with. Our products are handmade by local artisans, providing them with fair wages and empowering them with sustainable skills. We believe in fostering a collaborative and inclusive environment where creativity and innovation flourish.
Our Impact:
Through our efforts, we aim to inspire a shift in consumer behavior and promote conscious consumption. By choosing Up-Fuse, you become a part of our movement towards a more sustainable future. Together, we can reduce waste, conserve resources, and create a positive impact on the environment.
Join us on this journey of style and sustainability. Explore our collection of upcycled bags, accessories, and lifestyle products, and discover how fashion can be a force for good. Together, let's reimagine the way we live, dress, and make a difference.
Welcome to Up-Fuse. Together, we can change the world, one upcycled product at a time.