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3M Plastic Bags, 1M Plastic Bottles, 1K+ Car Tires recycled, and 4,589 Metric Tons of CO2 reduced 

Since our inception in

2013

we have successfully repurposed over 2 million plastic bags, 800,000 plastic bottles, and 800 car tires into a diverse range of high-quality fashion items, including laptop sleeves, wallets, bags, clothing, and shoes.

 Yes, we know ! It's worth bragging about. 

Impact

WE LOVE AND RESPECT PEOPLE AND THE ENVIROMENT

It is vital for us to make a positive change, not only environmentally but socially. Behind each item we create stand people, who we value and know personally.

Introducing

OUR MATERIALS

We’re working with a lot of different surfaces. One upcycled plastic sheet, or a car tire piece might be rough, another might be extremely smooth; each material has its own character that cannot be duplicated, even if we tried!

Question About Production?

1. Small workshops around Cairo

We inhouse 80% of our production. All of which are done in Cairo, 20 minutes away from our office. However, we sometimes need more hands, so we outsource our production in different workshops around the city. Any workshop we work with, we make sure they empower local production and maintain our quality standards.

2. In-house Production

We employ full-time, expert local artisans and technicians who work with us on developing, prototyping and producing our different pieces. They are an integral part of the team and it’s their input that made Up-fuse’s vision a possibility. Together with these genius artisans, we managed to define our production techniques and create a one of a kind production process in respect to the nature of our up-cycled materials.. We are proud to be the ones who provided them with the tools, the space and the opportunity they needed to revolutionise their handicraft skills and excel further in their profession.

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